Celebrating The Magic of Childhood
At Willoughby Kids, we dream in soft pastels and wildflower meadows, where childhood is a warm daydream and everyday moments shimmer with magic💫. Our pieces are crafted to capture the wonder inside little hearts.
✨Whimsical, free-spirited, and endlessly unique✨
Our Promise
Our Range
BEHIND THE BRAND
MEET CAROLINE
Caroline is the founder and designer behind Willoughby Kids. As a busy mum of two, she understands the challenges parents face when trying to find clothing that’s not only high quality and stylish, but also fun and appealing to kids. Caroline believes that when children are free to express their unique style and personality, it helps build self-esteem, boosts confidence, and unlocks their endless potential.
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Unicorn Dreams Collection
Our Spring/Summer collection brings together the classic, elegant style of Willoughby Kids with a touch of sparkle and wonder. You’ll see this in the pretty trims, soft appliqués, fun...