Celebrating The Magic Of Childhood
Willoughby Kids creates unique, whimsical dresses inspired by the beauty in the everyday.
Where childhood is a warm daydream and everyday moments shimmer with magic💫
Our pieces designed to bring joy and honour the fleeting, golden moments that make childhood beautiful✨
BEHIND THE BRAND
MEET CAROLINE
Caroline is the founder and designer behind Willoughby Kids. As a busy mum of two, she understands the challenges parents face when trying to find clothing that’s not only high quality and stylish, but also fun and appealing to kids. Caroline believes that when children are free to express their unique style and personality, it helps build self-esteem, boosts confidence, and unlocks their endless potential.
"Eden is in love with her dress. She said mummy look I am a princess 👸🏻"– Joey B
"I bought this dress as a present for my nieces birthday. My niece loved the dress so much that she put it on over her clothes she was wearing, and my sister sent me a picture of her still wearing it 7 hours later!"Vernice
"The most BEAUTIFUL Meadow Dress 💜 Sapphire feels like a real princess in this dress and wants to wear it everyday 💜💜💜💜"– Brooke
"this dress is cute, soft and cheerful. fits correctly, identical to the photo, arrived quickly. bought these for my two girls as they love to match!"– Jess R
"Super soft and cute!"– Sandra
"The most beautiful style & quality 🩷 we absolutely adore this dress"Rhiannon Boumbis