Willoughby Kids is a family-run, online children's boutique based in Melbourne, Australia offering an enchanting collection of beautifully crafted childrenswear, designed to be adored by children and adults alike. Our aim is to inspire your little ones to dream big and express their individuality with inspiring designs and joyous colour combinations, all while maintaining a strong commitment to quality, comfort, and unparalleled customer experience.

Childhood is fleeting, a tender, golden season, and we believe the memories you weave with your children are the ones that stay with you forever. With this in mind, we have lovingly crafted a collection to honour those moments through timelessness, quality, and beauty in both form and function. Each piece is made not just to dress your child, but to celebrate their wonder, to inspire joy, to outlast trends, and to embrace the wild, beautiful rhythm of childhood.

Meet Caroline