We may be small, but our hearts are full and our purpose is big. We're driven by a deep desire to create lasting change for the planet, and for children around the world. Nurturing our local community and being gentle on the earth are values we hold close and is woven into everything we do. 

Contributing to the Sustainability of the Fashion Industry

At Willoughby Kids, we’re deeply committed to reducing our impact on this beautiful planet, making thoughtful choices every step of the way in our design and manufacturing process. We prioritise organic, natural and recycled fibres, trims, and dyes to create clothing that’s not only stylish but also kind to the environment. Our ultimate goal is for you to enjoy sustainable fashion that’s also affordable.

You can rest assured that the fabrics we use—both the main fabric and the lining—are made with either organic cotton or sustainable fabrics. For tutu dresses or garments that require delicate mesh, we currently use polyester, as it remains the most cost-effective option for these highly specialised fabrics. We are actively seeking recycled polyester alternatives, but sourcing sustainable versions of these materials isn’t always possible just yet, as sustainability in textiles is still catching up. Affordability and style matter to us, so we do our best to strike a thoughtful balance, always with the hope that the textile industry continues moving toward more sustainable solutions for even the most whimsical and specialised fabrics.

Most of our packaging materials (except our deluxe ribbon) are made from recycled paper and compostable materials. We will be switching to cotton ribbon once our current ribbon stock is used up so that 100% of our packaging is sustainable.

We currently use Sendle to ship the majority of our packages, as they’re the only carrier that offers 100% carbon-neutral delivery. They achieve this by calculating the carbon emissions from each parcel and offsetting them through investments in verified environmental projects, like forest conservation and clean energy initiatives. From time to time, we may use Australia Post when needed, but we remain committed to choosing the most sustainable option whenever possible.

Ethical work practices are at the heart of everything we do. We only collaborate with manufacturers who share our values of fair treatment and respect for workers.

Sustainability is a journey, one we’re constantly learning from and evolving with. As the fashion industry moves toward more conscious materials and processes, we hope it becomes easier to offer these choices to our customers in a way that remains accessible.

Our vision is simple: for sustainability to become the norm. There’s still a long road ahead, but when you choose something from Willoughby Kids, you can feel confident that every step, from design to delivery, has been thoughtfully considered with the planet in mind.

Donating to help end Child Trafficking & Slavery

At Willoughby Kids, we’re dedicated to supporting organisations that are making a real difference in the fight against child trafficking and slavery. We donate 1% of sales between three different charity organisations fighting different aspects of child trafficking:

Thorne
A global organisation that equips content hosting platforms with technology to stop the upload and distribution of child sexual abuse material and help identify child victims faster

Internet Watch Foundation
An organisation that works tirelessly to identify & take down global online child sexual abuse imagery.

Destiny Rescue
A Queensland-based organization that identifies and rescues exploited children worldwide.

Children are among the most vulnerable and marginalised groups in society, and with the rapid growth of technology and AI, issues like child trafficking and online child abuse material have become a global epidemic. Far too many innocent children are preyed upon by harmful people and institutions seeking to exploit their vulnerability for personal gain. We believe it’s our responsibility, collectively, to protect every child’s rights and create a safer, more just world for all.

By supporting Willoughby Kids, you’re helping us make a meaningful contribution to this vital cause. Thank you for being part of the solution.