Coming soon

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Early subscribers get 20% off storewide in our exclusive launch sale.

About Us

Willoughby Kids designs beautiful children's wear that is both comfortable and ideal for special occasions and memorable moments.

Our designs seamlessly blend timeless style with whimsical elements, capturing the hearts and imagination of both children and adults.

We prioritise the use of natural fibres in our designs and packaging, and choose sustainable manufacturing methods. We strongly believe in ending child trafficking and we show our support by donating a portion of our sales to organisations that protect children.