Coming soon

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Early subscribers get 20% off storewide in our exclusive launch sale.

About Us

Willoughby Kids designs beautiful children's wear that is both comfortable and ideal for special occasions and memorable moments.

Our designs seamlessly blend timeless heritage style with modern and whimsical elements, capturing the hearts and imagination of both children and adults. Plus, we make sure our designs are practical for playtime.

We prioritise ethical and sustainable manufacturing and materials. We strongly believe in ending child trafficking and we show our support by donating a portion of our sales to organisations that protect children's wellbeing.